Do I need a website if I have a Google Business Profile?
A Google Business Profile can get you calls from Google Maps. A website gives Google and AI tools far more to read about your work, proves you're real, and is the one place online you fully control. For most trade businesses, the two work best together.
What Google says
Google says local results are mainly based on relevance, distance and how well-known a business is, and that how well-known you are draws on things like how many websites link to you and how many reviews you have. (Google Business Profile Help)
Your profile covers the basics. A website gives Google, and AI tools, the detail: every service, every area, your real jobs and answers to your customers’ questions. And it’s something other websites can link to.
What each one does
| Google Business Profile | Website | |
|---|---|---|
| Calls and directions from Maps | Yes | — |
| Reviews | Yes | — |
| A page for every service and area | — | Yes |
| A full Spanish version | — | Yes |
| An address online you fully control | — | Yes |
When a profile alone is enough
Rarely, and not for long. If you’re brand new, set up the profile first: it costs nothing and it’s quick. Then build the website, so the profile has somewhere to send people.
How we handle it
With a year of SEO & AEO, your Google Business Profile setup and a bilingual website are both included.
Questions
Is a Google Business Profile free?
Yes. Google doesn't charge for a Business Profile.
Can my Google profile link to my website?
Yes. The profile has a website field, so people who see you on Maps can look at your work before they call.
Should my website be in Spanish too?
If your customers speak Spanish, yes. A real Spanish version of each page, not a translate button, gives Spanish-speaking customers and search engines the same information.
Start with search. Build from there.
A year of SEO & AEO, with a $1,000 bilingual website and first-year hosting included. $200 a month for 12 months, or $2,200 upfront.
More answers
- What is AEO (answer engine optimization)?
- How much does SEO cost for a contractor?
- Does my business need a website in Spanish?
- Do I need SEO if most of my work comes from referrals?
- Who owns my website, domain and Google profile?
- What do I get each month with SEO & AEO?
- Should I build my own website or hire someone?
- How do I know if a marketing agency is legit?
- How do I get my business to show up in ChatGPT and Google AI?
- Who handles SEO for trade contractors in Riverside County?