Should I build my own website or hire someone?

Why it matters

Customers don’t care who built your website. What it shows them decides whether they choose you.

When building it yourself is enough

Build it yourself if:

• You’re just starting, and money is tight.
• You offer a few services in one area.
• You only need one language.

Wix, Squarespace and similar builders are good tools for this. Start with your Google Business Profile, then a simple site: your services, your area, real photos and your phone number.

Google says much the same about showing up in search: “If you run a small local business, you can probably do much of the work yourself.” (Google Search Central)

Where it stops being enough

As you grow, the website needs more work:

• A real Spanish version. Every page written in Spanish, at its own address, not a translate button. More on Spanish →
• A page for every service and town you want to show up for.
• Structured data. Code that tells Google your business name, services and service area.
• Keeping it current. New jobs, photos and prices, in both languages. An old page can cost you the call.
• Your time. Every hour on the website is an hour off the job.

Google’s guide puts it plainly: “Short on time or not feeling adventurous? You might consider hiring a professional.” (Google Search Central)

If you hire us

• A website on its own is $1,000 for five pages in English and Spanish. Copywriting and the logo are included. Hosting is $300 a year, or take the files. See websites →
• Or a year of SEO & AEO, with new or updated pages every month: $200 a month for 12 months, or $2,200 upfront. A $3,700 value. Your $1,000 bilingual website and first-year hosting are included. See the offer →